4 Comments
Jan 23Liked by Brooke Lea Foster

This was a fun read, and you clearly worked really hard on it! I personally prefer "less." A handwritten note is really perfect for me because they make me feel part of the publication process and more connected to helping the author on a personal level, but I'd also never turn down another bookmark. Otherwise, as a recipient, it can feel overwhelming and like too much consumption to me or that the focus is on "things" versus the book, but I also totally get that "things" and fancy packages can make a bigger splash on social, make the package memorable, etc. I do also like the idea of a smaller subset of folks who get the swag, such as people more intimately involved in the publication process. For whatever it's worth :-) Great article with lots of interesting tidbits.

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I have used the availability of author swag in choosing the bookstore I purchase from. Brenda Janowitz had keychains for her last book The Audrey Hepburn Estate. I got an ornament with my purchase of Bright Lights, Big Christmas from Eagle Eye Books in Georgia. I have gotten swag from Nantucket Booksellers for Elin Hilderbrand and Nancy Thayer. I had the pleasure of meeting you at the Scarsdale Library. I will buy your books, swag or no swag.

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